"A Vision statement expresses the aspirations of the organization. It
identifies the direction of the organization, what it hopes to become, and the
principles it will follow to achieve its goals. It should encompass the core
beliefs and values of the organization."
Andrew J. Harvey and Raymond E. Foster (Leadership: Texas Hold 'em
Style).
Vision Exercise
As an exercise in understanding how to develop a vision for your
organization, first download a copy of our Vision Checklist. Using the
checklist, review these organizations' visions.
Download the exercise here!
YesUp Ecommerce Solutions
Our goal is straightforward: To create simplicity from complexity by delivering
innovative solutions that will serve the demands of today while anticipating and
fulfilling the needs of tomorrow. Technology is growing at an unparalleled rate
and YesUp brings vast experience to the world of interactive programming and
broadcast graphic design. We deliver clean, multi-tiered, e-commerce interaction
among in-house database systems and can design and develop competitively-priced
systems that utilize supply chain integration and activity-based
personalization. And if your needs are simpler, we can produce something as
straightforward as a powerful presentation for website and software development
firms performing quality commercial work.
Maryland Govenor's Office of the Deaf and Hard of Hearing
ODHH believes that all Maryland citizens who are deaf or hard of hearing should
have equal and full access to resources, services and opportunities for
participation in all aspects of community life through the provision of
appropriate accommodations.
Indiana
State Police
The ISP will be the premier law enforcement agency in the country. We will be
guided by three immutable values: Integrity, Service, and Professionalism. In
order to foster respect, creativity, teamwork and diversity, individual
employees will be given the authority, latitude and responsibility associated
with an empowered work force. Problem solving, crime reduction, traffic safety,
and police service will be approached with unwavering consistency--100% effort,
100% of the time. The best available technology will be utilized in
accomplishing our mission. State and federal laws will be enforced fairly,
honestly, and impartially. We will communicate with the public, other
governmental agencies, and among ourselves in an open, candid, respectful and
professional manner.
United States Army
The Nation has entrusted the Army with preserving its peace and freedom,
defending its democracy, and providing opportunities for its Soldiers to serve
the country and personally develop their skills and citizenship. Consequently,
we are and will continuously strive to remain among the most respected
institutions in the United States. To fulfill our solemn obligation to the
Nation, we must remain the preeminent land power on earth-the ultimate
instrument of national resolve; strategically dominant on the ground where our
Soldiers' engagements are decisive.
United Wood Treating Company
United Wood Treating Company was formed in July of 1988 in response to the
growing demand for quality CCA treated poles and piles. We hare fortunate to
have a staff of veterans from the wood treatment industry with well over 50
years of combined experience. Our Company is founded on a commitment of
quality, service, and reliability to our customers. Our extensive supplier base
provides us with a steady flow of raw material and gives us the ability to
respond to special orders. Our local government assisted funding insures county
support and cooperation. Small cities within 20 miles provide a solid work
force, while the rural setting allows for United Wood's future expansion. All of
these aspects combined yield service to you, our customer, as well as
reliability on which you can count. We plan to serve your needs for many years
and we invite your suggestions. Please make plans to visit our facility in the
near future and see our commitment for yourself.
Hitachi
High-Technologies Corporation
Hitachi High-Technologies Corporation aims to be a successful enterprise trusted
by all our stakeholders and contributing to social progress through business
activities that emphasize value creation through high-tech solutions. We are
committed to open, transparent, and reliable business practices. As we continue
to grow, we will value the environmental responsibility and strive to build a
prosperous community, fulfilling our social responsibility and contributing as a
corporate citizen with passion and pride in our work.This basic philosophy is
the foundation of our corporate vision, a vision that defines our future
directions and articulates concepts that all our employees should share and
emulate. The Hitachi High-Technologies Corporate Vision: To consistently aim to
be Global Top in high-tech solutions.
Auburn University
Auburn University will emerge as one of the nation's preeminent comprehensive
land-grant universities in the 21st century. Central to all its functions will
be the University's historic commitment of service to all Alabamians as the
State becomes a part of a global society with all of its challenges and
opportunities. The University will be widely recognized for the quality of its
undergraduate, graduate and professional educational programs, the effectiveness
of its research and outreach programs and the broad access to the University
provided through the innovative use of information technology. The University
will ensure the quality of its programs through the careful focusing of its
resources in areas of institutional strengths. One constant will remain
unchanged at the University--that intangible quality Auburn men and women call
the "Auburn Spirit."
Toyota
Through "Monozukuri - manufacturing of value - added products" and
"technological innovation," Toyota is helping to create a more prosperous
society. To achieve this, we are taking up challenge in below themes. (1)
Be a driving force in global regeneration by implementing the most advanced
environmental technologies. (2) Create automobiles and a motorized society in
which people can live safely, securely and comfortably. (3) Promote the
advantages of cars throughout the world and attract more Toyota fans. (4) Be a
truly global company that is trusted and respected by all people around the
world.
Examine your
Organization's Vision
Now that you have had a chance to explore the vision statements
of other organizations, download our Vision Checklist and make notes on your
organization's vision.
Download the Vision Check List Here!
Articles on Leadership,
Organizational Vision and Leadership
Corporate Vision, Mission, Goals and Strategies: Traditional and New
Approaches to Corporate Vision and Strategic Intent Formulation and Use
Corporate vision is a short, succinct, and inspiring statement of what the
organization intends to become and to achieve at some point in the future, often
stated in competitive terms. Vision refers to the category of intentions that
are broad, all-inclusive and forward-thinking. It is the image that a business
must have of its goals before it sets out to reach them. It describes
aspirations for the future, without specifying the means that will be used to
achieve those desired ends.
Read on
DEVELOPING CORPORATE VISION
In today's competitive environment, companies not only need to outperform their
competitors, but also to communicate, both internally and externally, a
distinctive sense of purpose and direction. A carefully constructed Corporate
Vision provides leadership with a top-down framework within which strategy,
organisation and systems can be developed, and is invaluable for motivating key
executives and staff at all levels.
READ MORE
The 11 Required Elements of A Successful Vision
There is a lot of talk about maintaining a vision, especially as part of a CEO's
job. In my opinion, vision is one of those terms that is both greatly overused
and largely misunderstood. Many people consider vision to be an all encompassing
view of the product, others will expand its meaning to include the entire
market and still others believe the term encompasses far more. Without a clear
vision you will not get angel investors or venture capital of any kind. This
needs to be done first and presenting to any investor before this is properly
flushed out is the most common mistake of new entrepreneurs. They burn their
chances of getting money or referrals 90% of the time by getting in front of
people too early.
READ MORE
Developing a Leadership Philosophy
It is a memorable day. The sun is shinning, there is a gentle breeze that
causes the flags and their campaign ribbons to rustle, and the soldiers are
standing tall in formation. A time-honored tradition is about to take placea
change of command. The orders are read, the colors are passed and a new leader
takes charge of the organization. More often than not, however, there are no
formal ceremonies when an officer takes over a new position, yet the first order
of business is always the samethe discussion of a leadership philosophy,
usually accompanied by a "philosophy document." This "philosophy" ostensibly
allows the supporting staff and soldiers to understand the leaders inner
thoughts, beliefs and expectations for organizational performance.
READ MORE
The Role of Leadership in Sustaining School Reform: Voices From the Field
According to participants, sustaining reform requires that educational leaders
have a clear vision of the kind of school they want to have and operate
consistently according to values and beliefs tied to that vision. These leaders
seldom claim to have invented the vision or the underlying values and beliefs;
instead, they perceive themselves to be "keepers of the dream." They embrace it
whole-heartedly and make sure that everyone else does too. As one leader from
Kentucky said: Having a vision, knowing what your purpose is, is really
important. When we started, it was a rocky road for us. The leaders knew what
the school had to be, but a lot of people had baggage that made it hard to get
there. Fortunately, some people had tenacity, commitment, and vision.
READ MORE
American Diplomatic Leadership in the 21st Century: Values, Vision and
Action
Values are only part of leadership. Leadership also requires vision and action.
What is the vision of American leadership in the world today? During the Cold
War, our vision was crystal clear. The essence of international politics was a
primordial struggle to defend freedom on a global scale from the threat of
totalitarian, communist regimes; containment was the strategy. The end of the
Cold War a decade and a half ago meant that we needed to rethink the way we
viewed the world, how we interacted with other countries and how we tackled
global problems.
READ MORE
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Web-based resources
Strategic Leadership Studies - Leadership Teaching Tools
Human Performance Center - Leadership and Learning
The Art and Science of Leadership
Education Leadership Tool Kit: Change and Technology in
America's Schools
Leader to Leader Institute
Wharton Center for Leadership and Change Management
Leadership
Knowledge Base
Click here to suggest a Web-based resource
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